Saturn petcare has been successfully operating in the pet food segment for more than 25 years. While pet foods have always included a variety of packaging types, the company has focused on the use of aluminium in moulded shells; originally as rectangular containers in different sizes. But when looking for market differentiation saturn petcare chose a shaped aluminium foil container and lidding system. This allowed the company to create a pack with unique shelf appearance and impact. The entire aluminium foil pack is in the shape of a dog bone, with high quality printing to emphasise bones as one of any dogs’ favourite foods.