Alufoil comprehensively conquered the packaging market for butter and cheese. At the time a reviewer of the sector wrote: "More so than in any other sector, foil keeps highly sensitive products, especially butter and cheese fresh longer. It is an unrivalled and indispensable aid in the battle against deterioration." Additionally, the European alufoil sector began to produce rolls of household foil for the domestic kitchen as either a tear off product on rolls or as loose sheets in bags.
The TV Dinner, the forerunner of today's ready meal, was created in the US. Packed in compartmented aluminium trays the idea soon spread to Europe. But it was not only consumer packaging that benefited, semi-rigid alufoil was also in use for technical applications such as industrial products including fats, waxes and adhesive compounds.
Thin alufoil was used in conjunction with paper and PE to create a laminate for aseptic cartons (TetraBrik). Originally conceived for use with UHT milk, the alufoil laminated carton has now established itself for applications including fruit juices, soups, yoghurt drinks and much more. Another success story in the1960s was the alufoil laminate tube, comprising plastic/paper/ alufoil, which conquered markets for goods such as toothpaste, cosmetic creams and pharmaceutical ointments.