Alufoil Trophy 2020: Winners show engineering, marketing and sustainability of aluminium foil at full potential
The winners have been chosen – and the entries awarded with an Alufoil Trophy 2020 once again demonstrate the wide range of applications and uses to which this truly flexible material can be successfully applied. As the most important competition for innovation and performing excellence in the sector, the Alufoil Trophy, this year, attracted a very diverse range of products across the five categories.
From the purely marketing to purely engineering, and including outstanding environmental responsibility, every aspect of aluminium foil was scrutinised by the judges, who were headed by Veith Behrmann, Group Packaging Manager for Nestlé Nespresso. Commenting on the overall results Behrmann said, “Aluminium foil is a very multi-talented material and the entries in this year’s Alufoil Trophy showed just how clever innovators are at coming up with fresh ideas. In particular we were impressed by the potential for some of these products to be applied to wider markets.”
“We felt two entries, one packaging and one automotive application, were so worthy of recognition, that special awards for Innovative Use of Aluminium Foil were given. A special gas bag made from an alufoil laminate, in a new suspension system for Mercedes Benz, plus a range of reusable dining plates to replace disposable plastic and paper ones, show just why aluminium foil is so special and has innovation potential,” he added.
Speaking about the awards Guido Aufdemkamp, executive director of the European Aluminium Foil Association (EAFA), organisers of the competition said, “The issues of sustainability and resource efficiency are at the top of the agenda for packaging material suppliers especially now. So we were not surprised to receive multiple entries in the Resource Efficiency category where we had two winners in the end. But it was also good to see exciting marketing applications and clever products addressing real modern consumer needs taking well deserved awards.”
The competition is open to products which are either made from aluminium foil or contain aluminium foil as part of a laminate, structure or packaging system, as well as aluminium closures. Categories cover every aspect of aluminium foil usage across many diverse markets. The classifications are Consumer Convenience; Marketing + Design; Product Protection; Resource Efficiency; and Technical Innovation. The judges also have discretion to award an Alufoil Trophy for products displaying excellence across a number of categories, or for an outstanding or clever application.