Practical and stylish productshighlight versatility and originality
AlufoilTrophy 2013 winners demonstrate ideas for new products and markets
Greatingenuity to create innovative products, some with the potential to takealufoil into new markets, underlined the entries for the Alufoil Trophy 2013.Practicality was combined with style and creativity across all sectors. So goodwas the quality of entries that the judges were challenged to pick ‘the best ofthe best’, but eventually selected 12 winners.
Thecompetition, which is ranged across five categories, is organised by theEuropean Aluminium Foil Association (EAFA) and attracted entries from many ofthe major European aluminium converters, as well as leading industrialdesigners, and confirmed its position as the pre-eminent award for the alufoilsector.
Judgingwas led by Professor Dr. Markus Prem, principal of the Department of FoodPackaging Technology at the University of Applied Sciences Kempten, whocommented on the overall standard of entries saying, “The originality andquality of the entries generated much discussion among the judges. In thesetough economic times we always look to focus on developments which can addvalue or reduce cost, as well as meeting sustainable requirements. But itimpressed us how some very imaginative and stylish ideas were presented whichcould open new doors for alufoil, or create better, eye-catching solutions forexisting products.”
Thecompetition is open to products which are either made from alufoil or containalufoil as part of a laminate or structure, including aluminium closures.Categories provide the scope for entries from almost every market, particularlyfor packaging and technical applications. The classifications are ConsumerConvenience; Marketing + Design; Product Preservation; Resource Efficiency; andTechnical Innovation. The judges also have discretion to awarded an AlufoilTrophy for products displaying excellence across a number of categories, or fora particularly novel or clever application.