Alufoil Trophy 2017 demonstrated the strength of existing product developments and how innovation is leading the way to greater impact in both traditional and new markets
A strong set of entries for the Alufoil Trophy 2017, the sector’s leading awards competition, showed, once again, the strength of product development programs and creative thinking in the aluminium foil industry. There were nine winners across five specific categories, plus a Trophy given for Innovation in Application for the first time.
Leading the judges this year was Guido Schmitz, Director of Packaging Design in Consumer Health, Bayer, itself a previous winner of a Trophy for its Shamrock aspirin pack. He was full of praise for both the standard and ingenuity of entries, “We can only recognise the very best of the products entered and the judging proved very close in several categories.”
“We were impressed with packs which showed real technical advances to create better sustainability, improved quality, more convenient or flexible solutions. Particularly, one or two winners offer the aluminium foil sector a real opportunity to jump into new market segments or enable customers to put their products in places they could not reach before. That marked them out as very special and it fully justified their award,” he added.
Organised each year by the European Aluminium Foil Association (EAFA) the Alufoil Trophy 2017 competition winners will be on display at the Association’s booth during interpack 2017, in Düsseldorf. The association’s Executive Director Guido Aufdemkamp commented on this year’s winners, “The different competition categories allow aluminium foil products made for a variety of industry sectors to demonstrate a wide range of innovations. It confirms the ‘strength in depth’ of the industry that so many excellent products were recognised again this year.”
The competition is open to products which are either made from aluminium foil or contain aluminium foil as part of a laminate, structure or packaging system, as well as aluminium closures. Categories cover every aspect of aluminium foil usage across many diverse markets, particularly those for packaging and technical applications. The classifications are Consumer Convenience; Marketing + Design; Product Protection; Resource Efficiency; and Technical Innovation. The judges also have discretion to award an Alufoil Trophy for products displaying excellence across a number of categories, or for an outstanding or clever application.