Alufoil Trophy 2013: The winners
Practical and stylish products
highlight versatility and originality
Trophy 2013 winners demonstrate ideas for new products and markets
ingenuity to create innovative products, some with the potential to take
alufoil into new markets, underlined the entries for the Alufoil Trophy 2013.
Practicality was combined with style and creativity across all sectors. So good
was the quality of entries that the judges were challenged to pick ‘the best of
the best’, but eventually selected 12 winners.
competition, which is ranged across five categories, is organised by the
European Aluminium Foil Association (EAFA) and attracted entries from many of
the major European aluminium converters, as well as leading industrial
designers, and confirmed its position as the pre-eminent award for the alufoil
was led by Professor Dr. Markus Prem, principal of the Department of Food
Packaging Technology at the University of Applied Sciences Kempten, who
commented on the overall standard of entries saying, “The originality and
quality of the entries generated much discussion among the judges. In these
tough economic times we always look to focus on developments which can add
value or reduce cost, as well as meeting sustainable requirements. But it
impressed us how some very imaginative and stylish ideas were presented which
could open new doors for alufoil, or create better, eye-catching solutions for
competition is open to products which are either made from alufoil or contain
alufoil as part of a laminate or structure, including aluminium closures.
Categories provide the scope for entries from almost every market, particularly
for packaging and technical applications. The classifications are Consumer
Convenience; Marketing + Design; Product Preservation; Resource Efficiency; and
Technical Innovation. The judges also have discretion to awarded an Alufoil
Trophy for products displaying excellence across a number of categories, or for
a particularly novel or clever application.
Summarizing Press Release: