Alufoil Trophy 2012: The winners
Originality and technical innovation take centre stage
Alufoil Trophy winners demonstrate fresh thinking with existing and new products
Entries for the Alufoil Trophy 2012 showed great originality in developing advanced forms of familiar products as well as some ground breaking new ideas, according to this year’s judges. The competition, organised by the European Aluminium Foil Association (EAFA), attracted 52 entries across five categories and ranged from household goods to packaging, on through to automotive applications and a remarkable survival product.
“The great diversity of applications and multiple functionality of alufoil were clearly demonstrated by the entries for this year’s Trophy.” observed Antoinette Devine, global packaging consultant for SABMiller, who headed the judging panel. “But we were particularly impressed by the original thinking which had gone in to some traditional items which took them to a new level of performance and technical innovation,” she explained.
Ultimately the judges awarded 13 entries with an Alufoil Trophy. The competition is open to products which are either made from alufoil or contain alufoil as part of a laminate or structure. Categories cover almost every market for packaging, as well as many other technical uses, encompassing Consumer Convenience; Marketing + Design; Product Preservation; Resource Efficiency; and Technical Innovation. One product was awarded with an Alufoil Trophy for its Overall Excellence, having scored highly in various categories.
There were strong entries which had greatly improved the appeal, openability, stability or security of the products through design or the innovative use of alufoil.
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